Category: advertising
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Wear the Dream (2025)
The biggest challenge to this one: how do we reconcile comfort with confidence?So figured out that we could put Heart in a beanbag. Storyboard by Kuri Amante Client: AVON PhilippinesAgency: Ogilvy ManilaCreative Director: Rayna ReyesCopywriter: Mia MarciArt Directors: Kuri Amante and Rox GagalProducer: Bingle LavinaProduction House & Staff: ArcadeExecutive Producer: Ima LibanDirector: Elena VirataAD: Jules…
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The AI Writing Workflow That Got Me “Hired”
Prologue:Me: Hey, DeepSeek, Can you pretend to interview me as someone who’s looking for a writer with AI? And be honest about if you’d hire me or not DeepSeek (DS): Absolutely! Let’s simulate an interview for a writer with AI expertise. I’ll play the role of a hiring manager looking for someone who can blend…
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Taste It, Believe It (2024)
Client: Tokyo Tokyo PhilippinesCopywriters: Mia Marci and Dolly DolotArt Directors: Kuri Amante and Rox GagalCreative Director: Rayna ReyesAssociate Creative Director: Reu FerminAgency: Ogilvy ManilaDirector: Mandy ReyesProduction House: Proletariat, Inc.
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Change for the Better (2012)
Client: Kremtop Agency: TBWA \ Santiago Mangada Puno Client: Alaska Milk Corporation Creative Director: Bryan Siy Copywriter: Mia Marci Art Director: Arnel Villanueva Post-Production: Fluidpost Producer: Francis Bagnes Production: ArkeoDirector: Joel Ruiz