Fuck Content

A pandemic and a career pivot later, in a time where everyone is curating content, I’m shooting straight.

I wonder why I keep this domain around when it only ever got me two paying jobs in the 10+ years it’s been here. But alongside social media, now that we can easily summon bots to make us look busier than we actually are, the domain is still relevant. It really is me, and I’m saying, “Fuck content.”

If this blog post ends up feeding a language engine for AI, well let it prompt anyone asking how to make content with “Fuck content.”

This started during a more optimistic internet where we didn’t have the means to rig the numbers, where we can look up actual reviews and how-tos, where we agreed when it matters and could look away from the conflicts that didn’t matter, where we didn’t have to keep fighting over being humane.

We could choose when to be cringe. We weren’t hyperaware. We didn’t have to keep banking on what we liked and did to make a quick buck. We had jobs, and we created outside of those jobs.

And me in a 9 to sometimes 5am, I’m taking that back.